Resources for revenue and customer success leaders

Learning resources on the business, methodology, technology, and practice of customer-led growth.

Navigating the shift to customer-led growth
Guide

Navigating the shift to customer-led growth

This guide defines customer-led growth and demonstrates why it matters to businesses. Download the guide to start driving customer-led growth today.

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Three infographics for go-to-market leaders
INFOGRAPHIC

Aligning your go-to-market for growth

Download insights from customer success and go-to-market leaders.

The next generation of customer success: Four key behaviors of leading customer success (CS) teams
White Paper

The next generation of customer success: Four key behaviors of leading customer success (CS) teams

Uncover the latest insights and research defining the next generation of customer success and the four key behaviors defining how CS teams increase business impact.

ROI Study
STUDY

Totango ROI study

In this study, GTM Partners shares how Totango helped Github achieve 130% NRR, and Waystar and Aruba see a 20% reduction in churn and a 20% increase in retention, respectively.

Navigating the shift to customer-led growth
Guide

Navigating the shift to customer-led growth

This guide defines customer-led growth and demonstrates why it matters to businesses. Download the guide to start driving customer-led growth today.

A CRO’s guide to aligning sales and CS for stronger revenue results
White Paper

A CRO’s guide to aligning sales and CS for stronger revenue results

Discover the latest insights that sales and CS leaders need to create a cohesive pre- and post-sale team that drives revenue success—and the action plan to bring it to life.

Best practice guide for CS + sales leaders to measure critical business outcomes
eBook

Best practice guide for CS + sales leaders to measure critical business outcomes

Discover critical business outcomes for sales and CS to collaborate on to drive real business results and improve the organization's bottom line.

The ultimate guide to customer churn
GUIDE

The ultimate guide to customer churn

Learn how to effectively reduce customer churn, get actionable insights, proven strategies, and tools to foster long-term customer loyalty and growth.

Customer success: The ultimate guide
GUIDE

The ultimate guide to customer success

Explore Totango's comprehensive Customer Success Guide to discover actionable strategies, best practices, and tools that help businesses drive customer retention, growth, and satisfaction at scale.

Journey map template
Template

Your customer journey map template

Download our customer journey map template you can adopt and adapt to optimize your customers’ experience and increase client retention.

The complete guide to customer journey mapping ebook
Ebook

The customer journey map: An ultimate guide

Five key steps and actionable best practices for mapping your customer's journey. Read Totango's guide to how to map the customer journey.

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Industry Trends

Building a business case for a Customer Success Platform

Acquiring a Customer Success Platform (CSP) is no longer just a software upgrade — it’s a strategic investment…

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2025 will be a turning point for customer-led growth

2025 will redefine how enterprises approach revenue growth. The practice of customer-led growth (CLG) will no longer be a choice, but an essential business strategy for sustained success. Businesses that adapt their go-to-market (GTM) strategies to prioritize existing customers — do we dare say instead of acquisition — will see the most predictable and efficient growth. 

Industry Trends

3 Effective ways for leaders to achieve clarity and unity during a merger

Totango Chief Product Officer shares insights and lessons for customer success and revenue leaders who want to drive organizational clarity and unity through a merger or acquisition, and make decisions that drive business results and accelerate customer outcomes.