Guides and reports

The current enterprise B2B climate is characterized by fierce competition, complex stakeholders, and an urgency to exhibit end-to-end value to customers and businesses. Organizations focusing on retention and expansion by leaning into their CS teams as key C-suite partners are proving to be leaders in their industries. Industry research shows that the most effective customer success teams steer businesses through these changing environments by leading with business growth, operating with customer results in mind, using product adoption and feedback to drive advocacy, and embracing integration.