The next revenue revolution is customer-led
“We believe customer-led growth is the only way for businesses to thrive right now, and customer success and GTM leaders need flexible solutions to support retention and expansion goals.”
The Benefits of customer-led growth
Why it matters
Maintain and grow customer revenue, get critical insights that inform how you move forward, and meet your business goals, all from your customer base.
Increased lifetime value
Boost the value customers bring over time by understanding and anticipating their needs and tailoring offerings.
Sustainable growth
Ensure longevity and success in an evolving market by nurturing existing relationships to build a strong foundation.
Financial efficiency
Save on marketing and sales expenses by retaining and upselling to your existing customers.
“Empowered customers and buyers... are frustrated by B2B organizations’ ‘me first’ approaches that put the selling organization’s internal demands ahead of what buyers and customers need.”
Embracing Customer-led growth
The 5 pillars of customer-led growth
Align
Understand how each customer measures the value you drive, and build success plans to achieve that value.
Define
Define roles and responsibilities for expansion opportunities to foster strong collaboration that paves the way for growth.
Deliver
Businesses aren't just buying your software; they're also gaining the expertise you've developed by working with similar clients. Focus on improving learning experiences to maximize the value your customers get from partnering with you.
Measure
Initiate a post-sale journey by establishing clear milestones and metrics that guide the path toward delivering long-term value for the customer.
Iterate
Utilize data to experiment, measure, and enhance every facet of the customer journey, all aimed at fostering customer growth.
Github
TPT
In Practice
What customer-led growth means for you
Executives
Unify your business under a singular objective: driving growth through customers.
Leverage customer analytics to refine your ICP and improve new business acquisition.
Foster transparency within GTM teams, so they can optimize their strategies using the same information and insights, while effectively tracking results.
Practitioners
Align each action to deliver moments of impact.
Optimize the pre- to post-sales handoff process to ensure a positive experience.
Adapt swiftly to market changes to execute tactical plans that boost retention and revenue.
“CLG is so impactful because it keeps the focus where it needs to be: customers!!”
