Guides and reports

GTM Partners’ ROI studies are third-party validated assessments of Go-to-Market vendor solutions that are primarily focused on how to get the most out of an investment in technology. Centered around use cases (as opposed to stack ranking vendors), these guides are intended to provide readers with a data-driven analysis of what problems the solution is intended to solve and how well it delivers on those promises.

Companies can no longer be solely focused on new acquisition to scale the way they once were, it’s just too expensive and unpredictable. Revenue growth by retaining, upselling, and expanding existing customers is the most consistent way to drive efficient growth.

In this study, GTM Partners shares how Totango was able to help Github achieve 130% NRR, and Waystar and Aruba see a 20% reduction in churn and a 20% increase in retention, respectively.