Customer-led growth

Metrics that matter for customer-led growth

Discover key metrics enterprise B2B companies should use to drive customer retention and expansion. Learn how to measure, track, and grow predictable, scalable revenue streams.

6 proven strategies to align Sales and Customer Success for revenue growth

Discover 6 strategies for aligning Sales and CS to drive revenue growth. Learn how account planning, AI, and collaboration unlock expansion opportunities.

2025 will be a turning point for customer-led growth

2025 will redefine how enterprises approach revenue growth. The practice of customer-led growth (CLG) will no longer be a choice, but an essential business strategy for sustained success. Businesses that adapt their go-to-market (GTM) strategies to prioritize existing customers — do we dare say instead of acquisition — will see the most predictable and efficient growth. 

3 Effective ways for leaders to achieve clarity and unity during a merger

Totango Chief Product Officer shares insights and lessons for customer success and revenue leaders who want to drive organizational clarity and unity through a merger or acquisition, and make decisions that drive business results and accelerate customer outcomes.

Mastering customer health for complex enterprise relationships

For enterprise organizations, managing customer relationships is far from simple. The scale of operations, diversity of customer needs, and complexity of organizational structures create unique challenges.

Totango brand transformation: A new chapter in customer-led growth

Totango marked a significant milestone on January 22, 2025 — a complete rebrand and website update that signals an exciting new chapter, and reflects the journey that brought us to this point.

The 5 actions for revenue leaders to embrace customer-led growth

3 tips for revenue leaders to take the next step with AI: Insights from TSIA World ENVISION

Driving customer success forward with Unison