Using Customer Analytics to Increase Revenues of SaaS Business

Totango Team

Guy Nirpaz

October 28, 2011

This week I was attending the Business of Software Workshop talking about Using Customer Analytics to Increase Revenues of SaaS Businesses.

Using customer analytics to increase saas revenue

View more presentations from Guy Nirpaz

I've shared the presentation I've used in the workshop in which I discussed:

Characteristics of the SaaS business
How CLTV (represents Customer Success) should be higher than CAC (represents Marketing & Sales)
The Customer Engagement Cycle
Grow Conversion Rates
A case-study on the SaaS Low Touch Module which shows how to focus on the converting opportunities and create priorities in order to increase conversion, reduce churn and eventually increase revenues for a SaaS business
Ensure customer success (CLTV)

Can you implement those important tips in your SaaS business?

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