Combine Segment data to gain a 360-degree view of your customers

• Uses a single code base so that data is consistent across all of your databases. It streamlines your data so you can send the same information to all of your platforms without having to add additional code snippets to your website or configure custom HTML in your tag manager.
• Allows users to collect and transform any stream of first-party customer data from webhooks into events, and then transforms that data into personas to ensure clean and consistent data across all platforms.
• Businesses can transform and map out events collected by Segment into the APIs, tools and other services they use to connect with customers.