The detailed customer information and buying patterns that SAP Marketing Cloud provides are supercharged when integrated with Totango. With this integration, you are able to easily integrate and monitor your data from SAP Marketing Cloud and then pull in other key customer metrics from other platforms to gain a complete understanding of your customers. You are also able to get more out of SAP Marketing Cloud because you can see what is going on and take action immediately without having to jump between platforms to engage with your customers.

With this integration, you can:

• Sync data attributes into Totango accounts directly from their corresponding records on SAP Marketing Cloud.
• Write back into SAP Marketing Cloud from Totango in real-time, so that your marketing team doesn’t miss important notifications.
• Sync custom objects so that you can customize both SAP Marketing Cloud and Totango to report on those things that are unique to your business.
• Create customer dashboards that allow you to analyze your marketing data in combination with data from other sites.
• Get real-time visibility into customer health so you can act at the right time with the right messages to either secure or expand your customer relationships.