Aligning your go-to-market for growth

PART 1:

Delivering on your product promises

Featuring insights from:‍

• Debbie Lillitos, Chief Customer Officer, Vena Solutions
• Cassie Young, Operating Partner, Primary Venture Partners
• Chris Hicken, CEO and Co-founder, ‘nuffsaid

“Doing what’s in the best interest of the customer every time you make a business decision, whether it’s in product or marketing or sales.” — Debbie Lillitos, CCO, Vena Solutions

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PART 2:

Embrace the customer lifecycle

Featuring insights from:

• Graham Gill, CCO, Precursive
• Rochelle Shearlds, Director of Global Customer Success, Medrio
• Donna Weber, Expert Customer Onboarding Consultant

“Define the specific deliverables that each team will be accountable for and must deliver. Identify the deal-breakers. Define the roles, communicate them to the team, and then monitor as you evolve.” — Rochelle Shearlds, Director of Global Customer Success, Medrio

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PART 3:

Create harmonious GTM teams

Featuring insights from:

• Rochelle Shearlds, Director of Global Customer Success, Medrio
• Chris Hicken, CEO and Co-founder, ‘nuffsaid

“It’s not CS that influences our operations--rather, it’s the customer that influences our operations.” — Chris Hicken, CEO and Co-founder, ‘nuffsaid

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