Welcome to our list of common Customer Success terms. Keep up with our continually evolving industry and empower yourself with the latest Customer Success terms, definitions, and knowledge.
Request DemoVoice of the Customer (VoC) is the process of requesting, gathering and analyzing customer feedback. It provides a direct opportunity to improve the customer experience, which, in turn, makes customers more likely to remain loyal.
VoC information can reveal a customer’s personal opinions and emotions, so it’s important to respond in a personalized, attentive fashion rather than providing generic replies. Some best practices for VoC include:
