Customer Success Glossary

A freemium strategy uses a free version of a software product to promote a premium version. The free version of the product combines enough functionality to make the product appealing with enough limitations to make an upgrade to the premium version desirable.

The Benefits of a Freemium Strategy

Offering a freemium version of a product serves a number of important marketing and sales functions, including:

• Providing a promotional tool to build brand awareness
• Driving traffic to websites and landing pages
• Incentivizing prospects to provide contact information
• Convert more website visitors into engaged prospects
• Giving prospects an opportunity to experience the benefits of the product
• Creating opportunities for premium upsells

Freemium Journey Template

• Convert Freemium SuccessBLOC
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Learn More

• What is a Freemium Strategy?
• Freemium Onboarding: How to Convert Free Users into Paying Customers
• Should You Use a Freemium SaaS Model to Sell Your App?
• Don’t Make These Frequent Freemium SaaS Mistakes
• Freemium Sales Models for B2B and SaaS
• Key Insights to Guide Your CS Strategy in 2022
• Convert Freemium SuccessBLOC