Customer Success Glossary

Customer marketing refers to any marketing activities or campaigns that are directly aimed at your customers. These customer-centric marketing efforts are used to help companies reduce churn, improve customer retention, and boost customer loyalty and advocacy.

Customer-Centric Marketing Strategies

The top five customer-centric marketing strategies that deliver on ROI for SaaS companies include:

• Creating a visible customer journey
• Talking as often as you can
• Letting your customers speak for you
• Engaging your entire company in customer-centricity
• Not letting your expertise blind you to your customer’s experience

Learn More about Customer Marketing 

• 5 Customer-Centric Marketing Strategies for SaaS Companies That Deliver ROI
• Customer Success and Marketing: How These Teams Collaborate
• 5 Statistics on Customer Marketing That May Surprise You

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