Customer Success Glossary

Customer mapping, also known as customer journey mapping, follows the experience a customer has during their interactions with your brand. This process helps you to optimize each stage in the journey in order to improve customer experiences and promote revenue growth and retention.

Benefits of Customer Mapping

Customer mapping can help you:

• Promote a customer-centric culture
• Gain insight into your customer base
• Identify your ideal buyer
• Increase inbound marketing efficiency
• Improve sales conversion rates
• Enhance customer experience
• Reduce customer support workloads
• Generate repeat business
• Decrease customer churn
• Increase customer lifetime value

Learn More about Customer Mapping

• The Customer Journey Map: An Ultimate Guide
• Your Customer Journey Map Template: 8 Steps to Successful Client Outcomes
• Customer Journey Map Template
• How to Map the Customer Journey Stages to Foster Lifetime Value
• Customer Journey Optimization: 2021 Beginner’s Guide
• Customer Journey Mapping: How to Make it Simple and Flexible

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