Customer Success Glossary

Customer Lifecycle Management (CLM) helps you predict and address your customers’ needs and goals as they naturally grow and progress over time in order to foster a lasting connection. Effective CLM requires a goal-oriented approach, with clear milestones to strive for, and a clear roadmap to follow.

Best Practices for Customer Lifecycle Management

There are several best practices to follow to optimize the customer lifecycle management process, including:

• Use data to drive timely and relevant engagements.
• Measure and track progress against KPIs and goals.
• Scale customer success.
• Share customer data across the enterprise.
• Prepare campaigns for each stage of the customer journey.
• Identify advocates.

Learn More

• How to Select a B2B Customer Lifecycle Management Solution
• Making the Most of the Customer Lifecycle Management Process
• Getting Started with Customer Lifecycle Management feat. Mingus Software

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