Customer Success Glossary

A customer journey map shows the experience a customer has during their interactions with your company. Mapping out your customer journey helps you optimize each stage in the process in order to improve customers’ experience and promote revenue growth and customer retention.

‍Benefits of a Customer Journey Map

A customer journey map can be extremely valuable for helping organizations optimize their marketing, sales and customer service processes in many ways. Mapping your customer journey can help you:

• Promote a customer-centric culture
• Gain insight into your customer base
• Identify your ideal buyer
• Increase inbound marketing efficiency
• Improve sales conversion rates
• Enhance customer experience
• Reduce customer support workloads
• Generate repeat business
• Decrease customer churn
• Increase customer lifetime value

Learn More

• The Customer Journey Map: An Ultimate Guide
• Your Customer Journey Map Template: 8 Steps to Successful Client Outcomes
• Customer Journey Map Template
• How to Map the Customer Journey Stages to Foster Lifetime Value
• Customer Journey Optimization: 2021 Beginner’s Guide
• Customer Journey Mapping: How to Make it Simple and Flexible

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