Resources for revenue and customer success leaders

Learning resources on the business, methodology, technology, and practice of customer-led growth.

Becoming a Customer Value-Led Company
GUIDE

Becoming a Customer Value-Led Company

A blueprint for transforming the entire business around measurable customer outcomes — aligning every team, system, and decision to deliver Value that earns growth.

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Becoming a Customer Value-Led Company
GUIDE

Becoming a Customer Value-Led Company

A blueprint for transforming the entire business around measurable customer outcomes — aligning every team, system, and decision to deliver Value that earns growth.

Predictive AI customer intelligence
GUIDE

Unlock the power of predictive AI for customer intelligence

See how Totango Unison uses predictive AI for revenue growth, retention, & churn prevention. Cut through AI confusion with clear, practical guidance.

Worksheet: Align sales and customer success to improve business results
GUIDE

Worksheet: Align sales and customer success to improve business results

To successfully execute a customer-led growth strategy, sales and CS must be accountable for identifying, supporting, and measuring the milestones that help customers achieve their desired outcomes.

Align Sales and CS – Executive Guide
Guide

Maximize revenue with Sales and Customer Success alignment

Discover how aligning Sales and Customer Success accelerates revenue growth. Learn strategies to strengthen your customer success plan and drive results.

Three infographics for go-to-market leaders
INFOGRAPHIC

Aligning your go-to-market for growth

Download insights from customer success and go-to-market leaders.

The next generation of customer success: Four key behaviors of leading customer success (CS) teams
Guide

The next generation of customer success: Four key behaviors of leading customer success (CS) teams

Uncover the latest insights and research defining the next generation of customer success and the four key behaviors defining how CS teams increase business impact.

ROI Study
Guide

Totango ROI study

In this study, GTM Partners shares how Totango helped Github achieve 130% NRR, and Waystar and Aruba see a 20% reduction in churn and a 20% increase in retention, respectively.

Navigating the shift to customer-led growth
Guide

Navigating the shift to customer-led growth

This guide defines customer-led growth and demonstrates why it matters to businesses. Download the guide to start driving customer-led growth today.

A CRO’s guide to aligning sales and CS for stronger revenue results
Guide

A CRO’s guide to aligning sales and CS for stronger revenue results

Discover the latest insights that sales and CS leaders need to create a cohesive pre- and post-sale team that drives revenue success—and the action plan to bring it to life.

Best practice guide for CS + sales leaders to measure critical business outcomes
Guide

Best practice guide for CS + sales leaders to measure critical business outcomes

Discover critical business outcomes for sales and CS to collaborate on to drive real business results and improve the organization's bottom line.

The ultimate guide to customer churn
GUIDE

The ultimate guide to customer churn

Learn how to effectively reduce customer churn, get actionable insights, proven strategies, and tools to foster long-term customer loyalty and growth.

Customer success: The ultimate guide
GUIDE

The ultimate guide to customer success

Explore Totango's comprehensive Customer Success Guide to discover actionable strategies, best practices, and tools that help businesses drive customer retention, growth, and satisfaction at scale.

Journey map template
Guide

Your customer journey map template

Download our customer journey map template you can adopt and adapt to optimize your customers’ experience and increase client retention.

The complete guide to customer journey mapping ebook
Guide

The customer journey map: An ultimate guide

Five key steps and actionable best practices for mapping your customer's journey. Read Totango's guide to how to map the customer journey.

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3 myths stopping businesses from adopting AI (and why they’re wrong)

Uncover common AI myths stalling customer success and revenue operations. Learn why AI empowers customer success and drives smarter, scalable business growth.